Manufacturers typically do not cover burn in by the warranty. The only way to fix image burn in is to have whole screen replaced, which would not be cost effective. Once you “burned” your TV screen, you’re out of luck.. Until now.. If you buy 2016 model of Samsung SUHD TV, they will replace your TV in case of burn in for FREE!
In the event of burn-in from normal consumer use, Samsung Customer Service (1-800-726-7864) will either repair or replace at its option the 2016 SUHD TV with a similar model. This guarantee requires valid serial number, valid picture proof of burn-in, and product registration on Samsung.com starting from September 9th, 2016. Does not cover fraudulent claims or claims of burn-in resulting from negligence or improper use of TV. Repair or replacement may take up to 2-3 weeks.